Shinsegae rolls out history education after 'Tank Day' controversy

AI핵심 요약

• ·Starbucks Korea to close early for employee education — a first since coffee chain's 1999 launch A Starbucks Korea store in Seoul (Yonhap) Shinsegae Group said Monday it is launching groupwide education on Korean history and awareness of social issues for employees of Starbucks Korea and other Emart affiliates — including Chairman Chung Yong-jin — in an effort to rebuild trust following a marketing controversy.
• ·The move follows the backlash over Starbucks Korea's "Tank Day" campaign, which critics say referenced language associated with the May 18 Gwangju Democratic Uprising, a pivotal moment in South Korea's pro-democracy movement.
• ·Starbucks Korea is operated by E-Mart Inc., a Shinsegae affiliate.
• ·The training programs, led by professors from Sungkyunkwan University specializing in modern Korean history and sociology, will revisit major events in Korea's modern history and examine how companies should consider issues such as history, labor, gender and human rights when developing marketing campaigns and conducting business activities.
• ·The sessions will begin Wednesday for headquarters employees and executives, while Starbucks store employees nationwide will receive the same instruction on June 22, when all stores will close early at 3 p.m.