From gym rat snack to lunch hour hack: How Korea became one of the world's biggest protein markets

• ·Rising prices, wellness trends and time pressure are pushing younger office workers in Korea to replace restaurant lunches with protein bars, drinks and other convenience foods.
• ·Once a niche for gym-goers, protein bars, drinks and yogurts have entered the mainstream, with office workers, students, dieters and older consumers increasingly treating them as everyday food — and even lunch.
• ·"I have to grab it while I can," said Kim Myung-jin, 28, at Bongeunsa Station in southern Seoul on Thursday morning.
• ·"Might as well take the low-fat choice, too." Kim recently started a job in finance.
• ·"It's been nearly a year since I started,” said Kim, adding with an anxious chuckle and a glance at the time, “And let’s just say I still have a long way to go to get a breakfast routine together.” Mealification of snacks Sometimes dubbed the mealification of snacks by Korean media, the shift is changing how a rice-centric food culture eats.

백종원 "대패삼겹살 개발" 거짓이었다...법원 "80년대 이미 유행"