Olive Young opens second US store in Los Angeles

AI핵심 요약

• ·Olive Young Century City (CJ Olive Young) CJ Olive Young said Sunday it has opened its second US store in Los Angeles, as the Korean beauty retailer accelerates efforts to expand its offline presence in one of its fastest-growing overseas markets.
• ·The new store, Olive Young Century City, is located at Westfield Century City mall, a major shopping destination in Los Angeles.
• ·According to the company, customers lined up outside the store ahead of its opening.
• ·Unlike its first US location in Pasadena, which primarily targeted consumers already familiar with K-beauty, the Century City store is aimed at reaching a broader and more premium customer base while raising awareness of Korean beauty brands.
• ·To cater to local demand, the store features a skin-care section 1.5 times larger than that of a typical Olive Young store in Korea.