Why K-pop companies are betting on India

AI핵심 요약

• ·Veteran K-pop songwriter says the country could rank among the world's five largest music markets within a decade Swedish-American songwriter Alex Karlsson speaks during the Fete de la Musique 2026 conference in Seoul on June 8.
• ·(Leeway Music & Media) As K-pop companies expand into India in search of their next growth engine, veteran songwriter Alex Karlsson believes the country could become one of the world's five largest music markets within a decade — a development that could reshape the trajectory of the Korean music industry.
• ·The Swedish American producer, whose songwriting credits include BTS' "We Are Bulletproof: The Eternal," SuperM's "Tiger Inside," Enhypen's "Fever" and Ateez's "Bouncy (K-Hot Chilli Peppers)," said India represents a long-term opportunity rather than an immediately lucrative market.
• ·"It's really a conversation about the current market viability versus its potential," Karlsson told The Korea Herald during an interview held as part of the Fete de la Musique 2026 conference in Seoul.
• ·The event commemorates the 140th anniversary of diplomatic relations between South Korea and France and runs through June 22.