The grocery aisle's newest battleground: The 1,000 won shelf

AI핵심 요약

• ·Korea’s top hypermarkets are adding more ultra-low-priced private-label items to attract inflation-weary shoppers and gain ground as Homeplus struggles.
• ·Emart and Lotte Mart are ramping up their offerings of store-brand products priced below 1,000 won (66 cents) as Korea's major hypermarket chains battle for budget-conscious shoppers amid persistently high inflation.
• ·Emart currently sells 50 products under its store brand, "5K Price," including beef bone broth and protein shakes priced at 980 won.
• ·Launched in August last year, the product line focused on ultra-low-priced products and smaller package sizes.
• ·The retailer introduced 200 items at launch and expanded the lineup with more than 130 additional products in March.