·Girl group revives old-school album formats and R&B-driven storytelling amid changing K-pop trends Heart of Woman (Blue Brown Records) Heart of Woman (H.O.W.), the first girl group formed by the late R&B singer Wheesung's label Blue Brown Records, is drawing attention with its Y2K-inspired debut album "Heart Byte: Legacy" — reviving not only the sounds, but also the album formats and promotional practices that once defined K-pop in the late 1990s and early 2000s.
·The quintet's first full-length album, released on May 28, contains 13 tracks, including the lead single "Lost in Proof," a polished reinterpretation of new jack swing.
·The album arrives at a time when much of mainstream K-pop is built around addictive hooks, short-form-friendly song structures and English-language catchphrases designed for global audiences.
·Against that backdrop, H.O.W.'s emphasis on melody-driven songwriting, clear verse-chorus structures and emotional storytelling stands out as a deliberate throwback to an earlier era.
·But H.O.W.'s appeal extends beyond simply recreating those sounds.
